The Most Popular Halloween Candy by State

Written by Carly Hallman

What is your favorite Halloween candy? There is something so giddy and nostalgic about seeing a pumpkin-shaped pail full of assorted Halloween favorites. Halloween is a beloved holiday for many, and Americans are among the most passionate about Halloween candy, decorations, costumes, parties, and more. How many pounds of Halloween candy are sold each year? A jaw-dropping 600 million pounds of Halloween candy — that’s around 24 pounds of candy per American! So what is the top Halloween candy in your state? Here is the favorite Halloween candy in every state based on total pounds sold in the past 14 years on this chart from TitleMax.com:

The Most Popular Halloween Candy by State infographic

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CandyStore.com analyzed 14 years of Halloween candy sales data (2007-21) and presented these fascinating findings about Halloween candy trends over the years. In addition to their tasty tidbits, we found other morsels of Halloween candy trivia to share. Here are some fun facts about Halloween candy as well as Halloween candy sales statistics:

  • How many people celebrate Halloween? 172 million Americans celebrate Halloween.
  • Twenty-nine percent of all Halloween purchases are done online.
  • Among people who celebrate Halloween, 96% will buy Halloween candy.
  • How much do Americans spend on Halloween candy? On average, Americans spend $30.40 on Halloween candy.
  • Despite retail stores pushing Halloween months in advance (much to the horror of summer-lovers), most Halloween shopping gets done within the first two weeks of October.
  • What candy sells the most on Halloween? The most popular Halloween candy is Reese’s Cups.
  • In Oregon, full-sized candy bars are the standard for trick-or-treating.
  • In 2021, Halloween candy sales reached $324 million, according to the National Confectioners Association. This is up an impressive 48% from the previous year, which is understandable due to the pandemic. So what is the best candy to give out on Halloween? Given that Halloween chocolate candy sales reached $199 million and non-chocolate Halloween candy sales reached $124 million, it would seem that chocolate tends to be the overall favorite kind of Halloween candy.
  • More than 50% of parents stash away some Halloween candy to enjoy later in the year (or later in the week; we don’t judge!).
  • How many people trick-or-treat in the United States? According to the American Census Bureau, around 41.1 million children ages 5 to 14 go trick-or-treating each year.

What Is the Most Popular Halloween Candy of All Time?

What is the best-selling Halloween candy? America’s favorite Halloween candy overall is Reese’s Cups! Not only are Reese’s the #1 Halloween candy, but they are the most popular candy in America. Reese’s sales per year reached $671.1 million in 2021.

Here are the top Halloween candies in America according to CandyStore’s 14-year sales analysis:

  1. Reese’s Cups
  2. Skittles
  3. M&M’s
  4. Starbursts
  5. Hot Tamales
  6. Sour Patch Kids
  7. Hershey Kisses
  8. Snickers
  9. Tootsie Pops
  10. Candy corn

And here is the most popular Halloween candy by state:

  • Most popular Halloween candy in Alabama: Starbursts
  • Most popular Halloween candy in Alaska: Sour Patch Kids
  • Most popular Halloween candy in Arizona: Hot Tamales
  • Most popular Halloween candy in Arkansas: Jolly Ranchers
  • Most popular Halloween candy in California: Reese’s Cups
  • Most popular Halloween candy in Colorado: Hershey Kisses
  • Most popular Halloween candy in Connecticut: Almond Joys
  • Most popular Halloween candy in Delaware: Skittles
  • Most popular Halloween candy in Florida: Reese’s Cups
  • Most popular Halloween candy in Georgia: Swedish Fish
  • Most popular Halloween candy in Hawaii: Hershey’s Miniatures
  • Most popular Halloween candy in Idaho: Starbursts
  • Most popular Halloween candy in Illinois: Sour Patch Kids
  • Most popular Halloween candy in Indiana: Starbursts
  • Most popular Halloween candy in Iowa: M&M’s
  • Most popular Halloween candy in Kansas: Reese’s Cups
  • Most popular Halloween candy in Kentucky: Reese’s Cups
  • Most popular Halloween candy in Louisiana: Lemonheads
  • Most popular Halloween candy in Maine: Sour Patch Kids
  • Most popular Halloween candy in Maryland: Hershey Kisses
  • Most popular Halloween candy in Massachusetts: Sour Patch Kids
  • Most popular Halloween candy Michigan: Starbursts
  • Most popular Halloween candy in Minnesota: Tootsie Pops
  • Most popular Halloween candy in Mississippi: 3 Musketeers
  • Most popular Halloween candy in Missouri: Milky Ways
  • Most popular Halloween candy in Montana: Dubble Bubble gum
  • Most popular Halloween candy in Nebraska: Sour Patch Kids
  • Most popular Halloween candy in Nevada: Hershey Kisses
  • Most popular Halloween candy in New Hampshire: M&M’s
  • Most popular Halloween candy in New Jersey: M&M’s
  • Most popular Halloween candy in New Mexico: Jolly Ranchers
  • Most popular Halloween candy in New York: Sour Patch Kids
  • Most popular Halloween candy in North Carolina: Reese’s Cups
  • Most popular Halloween candy in North Dakota: Hot Tamales
  • Most popular Halloween candy in Ohio: Blow Pops
  • Most popular Halloween candy in Oklahoma: Skittles
  • Most popular Halloween candy in Oregon: M&M’s
  • Most popular Halloween candy in Pennsylvania: Hershey’s Miniatures
  • Most popular Halloween candy in Rhode Island: Twix
  • Most popular Halloween candy in South Carolina: Butterfingers
  • Most popular Halloween candy in South Dakota: Starbursts
  • Most popular Halloween candy in Tennessee: Tootsie Pops
  • Most popular Halloween candy in Texas: Starbursts
  • Most popular Halloween candy in Utah: Tootsie Pops
  • Most popular Halloween candy in Vermont: Skittles
  • Most popular Halloween candy in Virginia: Hot Tamales
  • Most popular Halloween candy in Washington: Tootsie Pops
  • Most popular Halloween candy in West Virginia: Hershey’s Miniatures
  • Most popular Halloween candy in Wisconsin: Butterfingers
  • Most popular Halloween candy in Wyoming: Reese’s Cups
State and Candy Pounds Sold (2007-21)
Alabama
Starbursts
109,827
Alaska
Sour Patch Kids
4,782
Arizona
Hot Tamales
770,928
Arkansas
Jolly Ranchers
211,337
California
Reese’s Cups
1,209,299
Colorado
Hershey Kisses
119,050
Connecticut
Almond Joys
2,873
Delaware
Skittles
19,827
Florida
Reese’s Cups
578,292
Georgia
Swedish Fish
136,319
Hawaii
Hershey’s Miniatures
25,827
Idaho
Starbursts
823,66
Illinois
Sour Patch Kids
162,272
Indiana
Starbursts
92,026
Iowa
M&M’s
64,031
Kansas
Reese’s Cups
215,638
Kentucky
Reese’s Cups
69,826
Louisiana
Lemonheads
115,789
Maine
Sour Patch Kids
58,378
Maryland
Hershey Kisses
34,827
Massachusetts
Sour Patch Kids
65,683
Michigan
Starbursts
110,748
Minnesota
Tootsie Pops
181,827
Mississippi
3 Musketeers
92,736
Missouri
Milky Ways
44,827
Montana
Dubble Bubble gum
28,736
Nebraska
Sour Patch Kids
92,823
Nevada
Hershey Kisses
293,248
New Hampshire
M&M’s
65,782
New Jersey
M&M’s
141,782
New Mexico
Jolly Ranchers
75,447
New York
Sour Patch Kids
138,750
North Carolina
Reese’s Cups
83,928
North Dakota
Hot Tamales
58,726
Ohio
Blow Pops
157,827
Oklahoma
Skittles
19,232
Oregon
M&M’s
82,842
Pennsylvania
Hershey’s Miniatures
239,081
Rhode Island
Twix
15,627
South Carolina
Butterfingers
112,879
South Dakota
Starbursts
23,670
Tennessee
Tootsie Pops
54,829
Texas
Starbursts
916,491
Utah
Tootsie Pops
405,662
Vermont
Skittles
31,702
Virginia
Hot Tamales
155,272
Washington
Tootsie Pops
186,570
West Virginia
Hershey’s Miniatures
35,930
Wisconsin
Butterfingers
103,827
Wyoming
Reese’s Cups
24,746

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