The Most Popular Halloween Candy by State
Written by Carly Hallman
What is your favorite Halloween candy? There is something so giddy and nostalgic about seeing a pumpkin-shaped pail full of assorted Halloween favorites. Halloween is a beloved holiday for many, and Americans are among the most passionate about Halloween candy, decorations, costumes, parties, and more. How many pounds of Halloween candy are sold each year? A jaw-dropping 600 million pounds of Halloween candy — that’s around 24 pounds of candy per American! So what is the top Halloween candy in your state? Here is the favorite Halloween candy in every state based on total pounds sold in the past 14 years on this chart from TitleMax.com:
CandyStore.com analyzed 14 years of Halloween candy sales data (2007-21) and presented these fascinating findings about Halloween candy trends over the years. In addition to their tasty tidbits, we found other morsels of Halloween candy trivia to share. Here are some fun facts about Halloween candy as well as Halloween candy sales statistics:
- How many people celebrate Halloween? 172 million Americans celebrate Halloween.
- Twenty-nine percent of all Halloween purchases are done online.
- Among people who celebrate Halloween, 96% will buy Halloween candy.
- How much do Americans spend on Halloween candy? On average, Americans spend $30.40 on Halloween candy.
- Despite retail stores pushing Halloween months in advance (much to the horror of summer-lovers), most Halloween shopping gets done within the first two weeks of October.
- What candy sells the most on Halloween? The most popular Halloween candy is Reese’s Cups.
- In Oregon, full-sized candy bars are the standard for trick-or-treating.
- In 2021, Halloween candy sales reached $324 million, according to the National Confectioners Association. This is up an impressive 48% from the previous year, which is understandable due to the pandemic. So what is the best candy to give out on Halloween? Given that Halloween chocolate candy sales reached $199 million and non-chocolate Halloween candy sales reached $124 million, it would seem that chocolate tends to be the overall favorite kind of Halloween candy.
- More than 50% of parents stash away some Halloween candy to enjoy later in the year (or later in the week; we don’t judge!).
- How many people trick-or-treat in the United States? According to the American Census Bureau, around 41.1 million children ages 5 to 14 go trick-or-treating each year.
What Is the Most Popular Halloween Candy of All Time?
What is the best-selling Halloween candy? America’s favorite Halloween candy overall is Reese’s Cups! Not only are Reese’s the #1 Halloween candy, but they are the most popular candy in America. Reese’s sales per year reached $671.1 million in 2021.
Here are the top Halloween candies in America according to CandyStore’s 14-year sales analysis:
- Reese’s Cups
- Skittles
- M&M’s
- Starbursts
- Hot Tamales
- Sour Patch Kids
- Hershey Kisses
- Snickers
- Tootsie Pops
- Candy corn
And here is the most popular Halloween candy by state:
- Most popular Halloween candy in Alabama: Starbursts
- Most popular Halloween candy in Alaska: Sour Patch Kids
- Most popular Halloween candy in Arizona: Hot Tamales
- Most popular Halloween candy in Arkansas: Jolly Ranchers
- Most popular Halloween candy in California: Reese’s Cups
- Most popular Halloween candy in Colorado: Hershey Kisses
- Most popular Halloween candy in Connecticut: Almond Joys
- Most popular Halloween candy in Delaware: Skittles
- Most popular Halloween candy in Florida: Reese’s Cups
- Most popular Halloween candy in Georgia: Swedish Fish
- Most popular Halloween candy in Hawaii: Hershey’s Miniatures
- Most popular Halloween candy in Idaho: Starbursts
- Most popular Halloween candy in Illinois: Sour Patch Kids
- Most popular Halloween candy in Indiana: Starbursts
- Most popular Halloween candy in Iowa: M&M’s
- Most popular Halloween candy in Kansas: Reese’s Cups
- Most popular Halloween candy in Kentucky: Reese’s Cups
- Most popular Halloween candy in Louisiana: Lemonheads
- Most popular Halloween candy in Maine: Sour Patch Kids
- Most popular Halloween candy in Maryland: Hershey Kisses
- Most popular Halloween candy in Massachusetts: Sour Patch Kids
- Most popular Halloween candy Michigan: Starbursts
- Most popular Halloween candy in Minnesota: Tootsie Pops
- Most popular Halloween candy in Mississippi: 3 Musketeers
- Most popular Halloween candy in Missouri: Milky Ways
- Most popular Halloween candy in Montana: Dubble Bubble gum
- Most popular Halloween candy in Nebraska: Sour Patch Kids
- Most popular Halloween candy in Nevada: Hershey Kisses
- Most popular Halloween candy in New Hampshire: M&M’s
- Most popular Halloween candy in New Jersey: M&M’s
- Most popular Halloween candy in New Mexico: Jolly Ranchers
- Most popular Halloween candy in New York: Sour Patch Kids
- Most popular Halloween candy in North Carolina: Reese’s Cups
- Most popular Halloween candy in North Dakota: Hot Tamales
- Most popular Halloween candy in Ohio: Blow Pops
- Most popular Halloween candy in Oklahoma: Skittles
- Most popular Halloween candy in Oregon: M&M’s
- Most popular Halloween candy in Pennsylvania: Hershey’s Miniatures
- Most popular Halloween candy in Rhode Island: Twix
- Most popular Halloween candy in South Carolina: Butterfingers
- Most popular Halloween candy in South Dakota: Starbursts
- Most popular Halloween candy in Tennessee: Tootsie Pops
- Most popular Halloween candy in Texas: Starbursts
- Most popular Halloween candy in Utah: Tootsie Pops
- Most popular Halloween candy in Vermont: Skittles
- Most popular Halloween candy in Virginia: Hot Tamales
- Most popular Halloween candy in Washington: Tootsie Pops
- Most popular Halloween candy in West Virginia: Hershey’s Miniatures
- Most popular Halloween candy in Wisconsin: Butterfingers
- Most popular Halloween candy in Wyoming: Reese’s Cups
| State and Candy | Pounds Sold (2007-21) |
|---|---|
| Alabama Starbursts |
109,827 |
| Alaska Sour Patch Kids |
4,782 |
| Arizona Hot Tamales |
770,928 |
| Arkansas Jolly Ranchers |
211,337 |
| California Reese’s Cups |
1,209,299 |
| Colorado Hershey Kisses |
119,050 |
| Connecticut Almond Joys |
2,873 |
| Delaware Skittles |
19,827 |
| Florida Reese’s Cups |
578,292 |
| Georgia Swedish Fish |
136,319 |
| Hawaii Hershey’s Miniatures |
25,827 |
| Idaho Starbursts |
823,66 |
| Illinois Sour Patch Kids |
162,272 |
| Indiana Starbursts |
92,026 |
| Iowa M&M’s |
64,031 |
| Kansas Reese’s Cups |
215,638 |
| Kentucky Reese’s Cups |
69,826 |
| Louisiana Lemonheads |
115,789 |
| Maine Sour Patch Kids |
58,378 |
| Maryland Hershey Kisses |
34,827 |
| Massachusetts Sour Patch Kids |
65,683 |
| Michigan Starbursts |
110,748 |
| Minnesota Tootsie Pops |
181,827 |
| Mississippi 3 Musketeers |
92,736 |
| Missouri Milky Ways |
44,827 |
| Montana Dubble Bubble gum |
28,736 |
| Nebraska Sour Patch Kids |
92,823 |
| Nevada Hershey Kisses |
293,248 |
| New Hampshire M&M’s |
65,782 |
| New Jersey M&M’s |
141,782 |
| New Mexico Jolly Ranchers |
75,447 |
| New York Sour Patch Kids |
138,750 |
| North Carolina Reese’s Cups |
83,928 |
| North Dakota Hot Tamales |
58,726 |
| Ohio Blow Pops |
157,827 |
| Oklahoma Skittles |
19,232 |
| Oregon M&M’s |
82,842 |
| Pennsylvania Hershey’s Miniatures |
239,081 |
| Rhode Island Twix |
15,627 |
| South Carolina Butterfingers |
112,879 |
| South Dakota Starbursts |
23,670 |
| Tennessee Tootsie Pops |
54,829 |
| Texas Starbursts |
916,491 |
| Utah Tootsie Pops |
405,662 |
| Vermont Skittles |
31,702 |
| Virginia Hot Tamales |
155,272 |
| Washington Tootsie Pops |
186,570 |
| West Virginia Hershey’s Miniatures |
35,930 |
| Wisconsin Butterfingers |
103,827 |
| Wyoming Reese’s Cups |
24,746 |
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