The Organizations With the Best and Worst Reputations in the Past Five Years

Written by Carly Hallman

The most reputable company of 2019 is Wegmans Food Markets.

The Harris Poll’s Reputation Quotient measures the reputation of the 100 most visible companies annually according to the general public. They determine the 100 most visible companies by surveying 6,118 U.S. adults. Then, they survey 18,228 U.S. adults to obtain an average of 300 ratings per company. Six categories are evaluated: social responsibility, vision and leadership, financial performance, products and services, emotional appeal, and workplace environment. Wegmans ranked #1 for ethics, culture, products and services, and citizenship! Wegmans ranks highest with millennials and baby-boomers, but Amazon is preferred by Gen X. Here are the most (and least) reputable companies of the past five years.

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The Companies With the Best and Worst Reputations in the Past Five Years Transcript

The Harris Poll’s Reputation Quotient measures the reputation of the 100 most visible companies each year according to the general public. Each company is evaluated on 20 attributes that fit into six categories: social responsibility, vision and leadership, financial performance, products and services, emotional appeal, and workplace environment. The maximum RQ score is 100. The survey includes 25,800 U.S. adults, with an average of 300 ratings per company.

2014
Best Companies and Reputation Quotients Worst Companies and Reputation Quotients
1. Amazon.com: 83.87 1. Bank of America: 55.34
2. The Coca-Cola Company: 82.68 2. BP: 57.00
3. Apple: 81.76 3. Monsanto: 57.27
4. The Walt Disney Company: 81.50 4. Halliburton: 57.29
5. Honda Motor Company: 80.87 5. Dish Network: 58.06
6. Costco: 80.75 6. The Goldman Sachs Group: 58.09
7. Samsung: 80.65 7. AIG: 58.26
8. Whole Foods Market: 80.45 8. Sears Holdings Corporation: 60.30
9. Microsoft: 80.11 9. JP Morgan Chase & Co.: 61.08
10. Sony: 79.77 10. Sprint Corporation: 62.33
2015
Best Companies and Reputation Quotients Worst Companies and Reputation Quotients
1. Wegmans Food Markets: 84.36 1. The Goldman Sachs Group: 55.07
2. Amazon.com: 83.72 2. AIG: 55.23
3. Samsung: 81.98 3. Dish Network: 58.07
4. Costco: 81.69 4. Monsanto: 59.18
5. Johnson & Johnson: 80.88 5. Halliburton: 59.63
6. Kraft Foods: 80.83 6. Sears Holdings Corporation: 59.79
7. L.L. Bean: 80.78 7. Koch Industries: 59.89
8. Publix Super Markets: 80.73 8. Comcast: 60.04
9. Apple: 80.69 9. Charter Communications: 60.30
10. Google: 80.44 10. Bank of America: 60.73
2016
Best Companies and Reputation Quotients Worst Companies and Reputation Quotients
1. Amazon.com: 83.96 1. Volkswagen Group: 54.75
2. Apple: 83.03 2. Halliburton: 56.26
3. Google: 82.97 3. BP: 59.13
4. USAA: 81.27 4. Comcast: 60.21
5. The Walt Disney Company: 81.18 5. Monsanto: 60.43
6. Publix Super Markets: 80.94 6. The Goldman Sachs Group: 60.44
7. Samsung: 80.44 7. AIG: 61.15
8. Berkshire Hathaway: 80.37 8. Dish Network: 62.22
9. Johnson & Johnson: 80.23 9. Bank of America: 64.26
10. The Kellogg Company: 79.92 10. Sears Holdings Corporation: 64.69
2017
Best Companies and Reputation Quotients Worst Companies and Reputation Quotients
1. Amazon.com: 86.27 1.Takata: 48.70
2. Wegmans Food Markets: 85.41 2. Wells Fargo & Company: 49.11
3. Publix Super Markets: 82.78 3. The Goldman Sachs Group: 56.32
4. Johnson & Johnson: 82.57 4. Monsanto: 56.61
5. Apple: 82.07 5. Halliburton: 58.30
6. UPS: 82.05 6. Bank of America: 59.69
7. The Walt Disney Company: 82.04 7. Sears Holding Corporation: 62.74
8. Google: 82.00 8. Charter Communications: 62.80
9. Tesla Motors: 81.70 9. AIG: 63.22
10. 3M Company: 81.50 10. Volkswagen Group: 63.46
2018
Best Companies and Reputation Quotients Worst Companies and Reputation Quotients
1. Amazon.com: 83.22 1. Takata: 45.17
2. Wegmans Food Markets : 82.75 2. Weinstein Company: 52.48
3. Tesla Motors: 81.96 3. Equifax: 55.56
4. Chick-fil-A: 81.68 4. Wells Fargo & Company: 57.78
5. The Walt Disney Company: 81.53 5. The Trump Organization: 57.94
6. H-E-B: 81.14 6. Monsanto: 59.71
7. UPS: 81.12 7. BP: 60.05
8. Publix Super Markets: 80.81 8. Experian: 60.66
9. Patagonia: 80.44 9. The Goldman Sachs Group: 61.44
10. Aldi: 80.43 10. Halliburton: 61.96

Source:

https://theharrispoll.com/reputation-quotient/

One of the key findings of the study was that freshness and wellness are becoming more valued than convenience and processing.

Fifty-nine percent of the public want companies to make an impact on good health and well-being. That is why supermarkets and active lifestyle brands such as Wegmans, Publix, Patagonia, and L.L. Bean are excelling in public opinion.

Amazon has ranked high in reputation for the past five years. It ranked #1 in 2018 and was barely outranked by Wegmans in 2019.

Amazon ranks #1 for growth, #2 for products and services, #1 in business trajectory, and #1 in vision for 2019. Amazon also tops the 2019 Velocity List, meaning that the public believes it has the most momentum.

The report also measures America’s top priorities for the private sector on social issues. Data privacy was the most important social issue to consumers in this poll.

Access to health care and supporting veterans are also incredibly important, according to the survey. Good health and well-being, education, and sexual harassment prevention are also issues that the public strongly believes should be addressed by companies.

Here are the 10 most reputable companies every year since 2015 according to The Harris Poll!

The Most Reputable Companies of 2015:

Best Companies and Reputation Quotients
1. Wegmans Food Markets: 84.36
2. Amazon.com: 83.72
3. Samsung: 81.98
4. Costco: 81.69
5. Johnson & Johnson: 80.88
6. Kraft Foods: 80.83
7. L.L. Bean: 80.78
8. Publix Super Markets: 80.73
9. Apple: 80.69
10. Google: 80.44

The Most Reputable Companies of 2016:

Best Companies and Reputation Quotients
1. Amazon.com: 83.96
2. Apple: 83.03
3. Google: 82.97
4. USAA: 81.27
5. The Walt Disney Company: 81.18
6. Publix Super Markets: 80.94
7. Samsung: 80.44
8. Berkshire Hathaway: 80.37
9. Johnson & Johnson: 80.23
10. The Kellogg Company: 79.92

The Most Reputable Companies of 2017:

Best Companies and Reputation Quotients
1. Amazon.com: 86.27
2. Wegmans Food Markets: 85.41
3. Publix Super Markets: 82.78
4. Johnson & Johnson: 82.57
5. Apple: 82.07
6. UPS: 82.05
7. The Walt Disney Company: 82.04
8. Google: 82.00
9. Tesla Motors: 81.70
10. 3M Company: 81.50

The Most Reputable Companies of 2018:

Best Companies and Reputation Quotients
1. Amazon.com: 83.22
2. Wegmans Food Markets : 82.75
3. Tesla Motors: 81.96
4. Chick-fil-A: 81.68
5. The Walt Disney Company: 81.53
6. H-E-B: 81.14
7. UPS: 81.12
8. Publix Super Markets: 80.81
9. Patagonia: 80.44
10. Aldi: 80.43

The Most Reputable Companies of 2019:

Best Companies and Reputation Quotients
1. Wegmans Food Markets: 83.0
2. Amazon.com: 82.3
3. Patagonia: 81.4
4. L.L. Bean: 80.7
5. Walt Disney: 80.4
6. Publix: 80.3
7. Samsung: 80.0
8. Procter & Gamble: 79.8
9. Microsoft: 79.7
10. Sony: 79.4

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