The World’s 100 Most Valuable Brands and When They Were Founded

Written by Carly Hallman

How long have the world’s most valuable brands been in business? The 100 companies that earned a spot on Forbes’s annual The World’s Most Valuable Brands list are represented on this timeline that charts when each of these 100 companies were founded. It’s no surprise to see that almost half of the brands on this list are more than 100 years old, with the oldest company having spent an impressive 221 years in business. But this chart weaves an interesting narrative of when certain industries began to grow in popularity and which brands in these industries rose to the top over time. Financial institutions were some of the earliest and most successful companies of the past 200-plus years. While technology companies have only entered the market over the past few decades, they have seen tremendous success while rising straight to the top of the most valuable brands in the world.

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The World’s 100 Most Valuable Brands and When They Were Founded Transcript

Rank Company Brand Value (Billions) Industry Year Founded Country of Origin
1 Apple $205.5 Technology 1976 United States
2 Google $167.7 Technology 1998 United States
3 Microsoft $125.3 Technology 1975 United States
4 Amazon $97.0 Technology 1994 United States
5 Facebook $88.9 Technology 2004 United States
6 Coca-Cola $59.2 Beverages 1886 United States
7 Samsung $53.1 Technology 1938 South Korea
8 Disney $52.2 Leisure 1923 United States
9 Toyota $44.6 Automotive 1937 Japan
10 McDonald’s $43.8 Restaurants 1955 United States
11 AT&T $41.3 Telecom 1876 United States
12 Louis Vuitton $39.3 Luxury 1854 France
13 Intel $38.8 Technology 1968 United States
14 Nike $36.8 Apparel 1964 United States
15 Cisco $34.5 Technology 1984 United States
16 GE $34.3 Diversified 1892 United States
17 Mercedes-Benz $33.2 Automotive 1955 Germany
18 Oracle $32.2 Technology 1984 United States
19 Verizon $31.7 Telecom 1983 United States
20 IBM $31.5 Technology 1911 United States
21 BMW $29.8 Automotive 1916 Germany
22 SAP $28.7 Technology 1972 Germany
23 Marlboro $28.5 Tobacco 1924 United States
24 Budweiser $27.2 Alcohol 1876 Belgium
25 Visa $26.9 Financial Services 1958 United States
26 Walmart $26.3 Retail 1962 United States
27 American Express $26.0 Financial Services 1850 United States
28 Honda $25.8 Automotive 1948 Japan
29 Pepsi $18.8 Beverages 1898 United States
30 Gucci $18.6 Luxury 1921 Italy
31 L’Oréal $18.5 Consumer Packaged Goods 1909 France
32 Home Depot $18.1 Retail 1978 United States
33 Hermès $18.1 Luxury 1837 France
34 Nescafe $17.9 Beverages 1938 Switzerland
35 Starbucks $17.0 Restaurants 1971 United States
36 Accenture $16.6 Business Services 1989 Ireland
37 Gillette $16.6 Consumer Packaged Goods 1904 United States
38 Netflix $15.5 Technology 1997 United States
39 IKEA $15.3 Retail 1943 Sweden
40 Frito-Lay $14.7 Consumer Packaged Goods 1961 United States
41 Audi $14.2 Automotive 1909 Germany
42 Wells Fargo $14.0 Financial Services 1852 United States
43 Mastercard $14.0 Financial Services 1966 United States
44 Siemens $13.8 Diversified 1847 Germany
45 CVS $13.7 Retail 1892 United States
46 Zara $13.5 Retail 1974 Spain
47 ESPN $13.1 Media 1979 United States
48 Ford $13.0 Automotive 1903 United States
49 HSBC $12.8 Financial Services 1865 United Kingdom
50 Nestlé $12.6 Consumer Packaged Goods 1866 Switzerland
51 UPS $12.6 Transportation 1907 United States
52 HP $12.5 Technology 1939 United States
53 J.P. Morgan $12.4 Financial Services 1871 United States
54 Deloitte $12.4 Business Services 1895 United States
55 Fox $12.2 Media 1986 United States
56 Chase $11.7 Financial Services 1799 United States
57 Bank of America $11.6 Financial Services 1904 United States
58 H&M $11.5 Retail 1947 Sweden
59 Citi $11.4 Financial Services 1812 United States
60 Sony $11.3 Technology 1946 Japan
61 Adidas $11.2 Apparel 1949 Germany
62 Porsche $11.0 Automotive 1930 Germany
63 Chevrolet $10.7 Automotive 1911 United States
64 Cartier $10.7 Luxury 1847 France
65 Pampers $10.6 Consumer Packaged Goods 1961 United States
66 Adobe $10.5 Technology 1982 United States
67 eBay $10.5 Technology 1995 United States
68 PwC $10.4 Business Services 1998 United States
69 Colgate $10.3 Consumer Packaged Goods 1806 United States
70 Corona $10.1 Alcohol 1925 Belgium
71 Red Bull $9.9 Beverages 1987 Austria
72 Lexus $9.6 Automotive 1989 Japan
73 T-Mobile $9.5 Telecom 2002 Germany
74 Lowe’s $9.3 Retail 1946 United States
75 Santander $9.2 Financial Services 2013 Spain
76 Danone $9.2 Consumer Packaged Goods 1899 France
77 PayPal $9.1 Technology 1998 United States
78 Rolex $9.1 Luxury 1905 Switzerland
79 Chanel $9.0 Luxury 1909 France
80 Goldman Sachs $9.0 Financial Services 1869 United States
81 Nissan $8.9 Automotive 1933 Japan
82 Costco $8.8 Retail 1976 United States
83 Heineken $8.7 Alcohol 1863 Netherlands
84 Uniqlo $8.6 Apparel 1984 Japan
85 Lancôme $8.5 Consumer Packaged Goods 1935 France
86 KFC $8.5 Restaurants 1930 United States
87 Caterpillar $8.3 Heavy Equipment 1925 United States
88 RBC $8.3 Financial Services 1864 Canada
89 FedEx $8.2 Transportation 1973 United States
90 Dell $8.2 Technology 1984 United States
91 Allianz $8.2 Financial Services 1890 Germany
92 Nivea $8.1 Consumer Packaged Goods 1911 Germany
93 Philips $8.1 Diversified 1891 Netherlands
94 Hyundai $8.1 Automotive 1967 South Korea
95 Hewlett Packard Enterprise $8.1 Technology 2015 United States
96 LEGO $8.1 Leisure 1932 Denmark
97 Huawei $8.0 Technology 1987 China
98 John Deere $8.0 Heavy Equipment 1837 United States
99 BASF $8.0 Diversified 1865 Germany
100 Kellogg’s $8.0 Consumer Packaged Goods 1906 United States

Sources:

Which Brand Is the Oldest?

The oldest company on the list of the most valuable brands is Chase, which was founded 221 years ago. Established in 1799, Chase was originally known as the Bank of the Manhattan Company, and it’s the third oldest banking corporation in the United States and the 31st oldest bank in the world.

The average age of the 100 most valuable brands in the world is an incredible 89.43 years, with 40 of the top brands having been founded more than 100 years ago.

What Are the 10 Oldest Brands?

  1. Chase (1799): 221 years old
  2. Colgate (1806): 214 years old
  3. Citi (1812): 208 years old
  4. Hermès (1837): 183 years old
  5. John Deere (1837): 183 years old
  6. Siemens (1847): 173 years old
  7. Cartier (1847): 173 years old
  8. American Express (1850): 170 years old
  9. Wells Fargo (1852): 168 years old
  10. Louis Vuitton (1854): 166 years old

In Which Industries Will You Find the 100 Most Valuable Brands?

The most common industry among the 100 most valuable brands is technology, with 20 of the brands falling under this category. This is also the industry where the most valuable brands are found, claiming six out of the top 10.

The financial services, automotive, and consumer packaged goods industries are also strongly represented in this list, with 13, 11, and ten brands each, respectively.

Below is a breakdown of all of the industries represented on our list and the number of brands found in each:

  1. Technology: 20 brands
  2. Financial Services: 13 brands
  3. Automotive: 11 brands
  4. Consumer Packaged Goods: 10 brands
  5. Retail: 8 brands
  6. Luxury: 6 brands
  7. Beverages: 4 brands
  8. Diversified: 4 brands
  9. Alcohol: 3 brands
  10. Apparel: 3 brands
  11. Business Services: 3 brands
  12. Restaurants: 3 brands
  13. Telecom: 3 brands
  14. Heavy Equipment: 2 brands
  15. Leisure: 2 brands
  16. Media: 2 brands
  17. Transportation: 2 brands
  18. Tobacco: 1 brand

What Are the 10 Most Valuable Brands in the World?

Together, the 100 richest companies in the world have a combined value of $2.33 trillion dollars, with $937.3 billion of that total value contributed by just these top ten brands:

  1. Apple: $205.5 billion
  2. Google: $167.7 billion
  3. Microsoft: $125.3 billion
  4. Amazon: $97 billion
  5. Facebook: $88.9 billion
  6. Coca-Cola: $59.2 billion
  7. Samsung: $53.1 billion
  8. Disney: $52.2 billion
  9. Toyota: $44.6 billion
  10. McDonald’s: $43.8 billion

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